'PURE LOVE' on the Ramp by Sumit and Amit

Last Friday , Delhi  witnessed Heavenly Magic on the Runway at India Fashion Summit , where two of my Favourite   Designers Amit Talwar and Sumit Sawhney came together to Celebrate  '

Runway of divine love' : Inspired by Prema, the supreme love of the Gopis for Lord Krishna, Jewelry designer Sumit Sawhney presented his Sawariya collection, at the IFFD Finale Fashion Show on August 31st, Friday at The Grand, Vasant Kunj. Especially designed to complement designer Amit Talwar’s clothes celebrating the theme where Gopis are alluring their beloved Lord, Sumit Sawhney unfolds the era through his jewelry.

Stunning Barkha Kaul ( DJ from Delhi) , was the show stopper for designer Amit Talwar and Sumit Sawhney and sizzled in the beautiful Sawariya necklace ornamented with real kundan crafted by Designer Sumit Sawhney.

DJ Barkha , The Show Stopper for Amit and Sumit 

Immensely applauded for his Sawariya collection, Sumit Sawhney gave IFFD’s Fashion Summit a pious end. Overwhelmed by the response, he commented on the occasion, “The colors that I have used in the collection depict pure love and unrelenting beauty. The idea was to reinvent the sanctity of that era and reflect it through the delicate jewelry without losing its essence. I loved designing this collection and I am glad that the jewelry was appreciated and liked by the audience.”

The designer fused hand painted miniatures over gemstones that are framed with real kundan. Handcrafted in silver with precious and semiprecious gemstones with 22kt Gold layering, Sumit Sawhney passionately recreated the era of deep attraction and pure love with this collection. The innovative jewelry designer used festive colors like, red, the color of passion and love, lapis blue and turquoise, color of Krishna. Stone carvings of the idol in red coral framed and ornamented around gemstones had a dramatic charm to them and created a majestic aura. The collection also included a few pieces portraying Kanha or Bal Krishna in oxidized frames.

I have always been a fan of Sumit's jewellery and now in LOVE with Amits Bridal Lehangas aswell...View the last Post I did on Sumit Here

I will be back soon with the Post about my Show that happened later at the same event..

LOVE

Shaily

Kalki Koechlin launches Myntra.com’s, ‘Star N Sytle’

Kalki Koechlin launches Myntra.com’s first fashion property ‘Star N Sytle’

Kalki’s hot picks now exclusively available only on Myntra.com

Highlights-

·         Youth icons & celebrities will be brought on board to build a stronger campaign

·         A micro site to showcase “Star N Style” clothes chosen by celebrities

July 30th 2012, Delhi – The very elegant Kalki Koechlin launched Myntra.com’s first fashion property called – “STAR N STYLE” at a glitzy event in Delhi over the weekend. Kalki’s handpicked selection of apparel and accessories from over 350 brands will be exclusively available only on Myntra.com!

Kalki stole the show with her signature panache as she promoted her own style selection on Myntra. The star appeal with Kalki, fashion stylist Ranjunee Chakma along with India’s largest online fashion store- Myntra, made for a perfect fashion event!

The brand has been on the forefront in the e-commerce fashion and lifestyle space and this initiative is a bigger step towards being the best in it. What launches with Kalki, is going to be a consistent quarterly brand property with a varied pool of influencers. Each of these influencers have been very carefully chosen from various walks of life and over the years have built a strong connect with Myntra’s chosen target audiences. Kalki’s picks will be highlighted on the website under the “STAR N STYLE” collection. The brand very aptly emulates Kalki’s à la mode, youthfulness and vibrancy. Through this launch, Myntra offers its customers to smarten up their style with stylish inputs from the actress.

Speaking on the launch, Mr. Mukesh Bansal, Founder & CEO – Myntra.com said, “Celebrities, Models, VJs all play a very big role in shaping people's fashion state and style preferences. People take lot of fashion cues from movie stars. We are thrilled that we’re launching our first fashion property with Kalki! Our objective of bringing these youth icons together is to build a strong and a direct brand connect with our customers.”

He added, “There is a distinct synergy in what Kalki wears and what she has chosen. Kalki’s youth appeal and elegance coincide perfectly with the fashion quotient of our exclusive brands. We are convinced that online shoppers will love to wear what Kalki has picked out under Star N Style.”

Trying to look like Kalki is now just a click away. Very carefully chosen clothes that match her current style and look are now available only on Myntra.com! Starting 3^rd August, online shoppers can log on to www.myntra.com/starnstyle and get shopping!

Also, Delhi based Stylist and designer- Ranjunee got some confessionz out of Kalki about her Personal Style, Fashion preferences , shopping prefrences , her take on on-line shopping etc.. Here is a video of the conversation.. Hope it helps you people understand your favourite Fashionista better.. *__*

There is an Outfit Post from this event thta'll be up soon on this space..
P.S- It features two more Fashionista's

Love..

Shaily