Kalki Koechlin launches Myntra.com’s, ‘Star N Sytle’

Kalki Koechlin launches Myntra.com’s first fashion property ‘Star N Sytle’

Kalki’s hot picks now exclusively available only on Myntra.com

Highlights-

·         Youth icons & celebrities will be brought on board to build a stronger campaign

·         A micro site to showcase “Star N Style” clothes chosen by celebrities

July 30th 2012, Delhi – The very elegant Kalki Koechlin launched Myntra.com’s first fashion property called – “STAR N STYLE” at a glitzy event in Delhi over the weekend. Kalki’s handpicked selection of apparel and accessories from over 350 brands will be exclusively available only on Myntra.com!

Kalki stole the show with her signature panache as she promoted her own style selection on Myntra. The star appeal with Kalki, fashion stylist Ranjunee Chakma along with India’s largest online fashion store- Myntra, made for a perfect fashion event!

The brand has been on the forefront in the e-commerce fashion and lifestyle space and this initiative is a bigger step towards being the best in it. What launches with Kalki, is going to be a consistent quarterly brand property with a varied pool of influencers. Each of these influencers have been very carefully chosen from various walks of life and over the years have built a strong connect with Myntra’s chosen target audiences. Kalki’s picks will be highlighted on the website under the “STAR N STYLE” collection. The brand very aptly emulates Kalki’s à la mode, youthfulness and vibrancy. Through this launch, Myntra offers its customers to smarten up their style with stylish inputs from the actress.

Speaking on the launch, Mr. Mukesh Bansal, Founder & CEO – Myntra.com said, “Celebrities, Models, VJs all play a very big role in shaping people's fashion state and style preferences. People take lot of fashion cues from movie stars. We are thrilled that we’re launching our first fashion property with Kalki! Our objective of bringing these youth icons together is to build a strong and a direct brand connect with our customers.”

He added, “There is a distinct synergy in what Kalki wears and what she has chosen. Kalki’s youth appeal and elegance coincide perfectly with the fashion quotient of our exclusive brands. We are convinced that online shoppers will love to wear what Kalki has picked out under Star N Style.”

Trying to look like Kalki is now just a click away. Very carefully chosen clothes that match her current style and look are now available only on Myntra.com! Starting 3^rd August, online shoppers can log on to www.myntra.com/starnstyle and get shopping!

Also, Delhi based Stylist and designer- Ranjunee got some confessionz out of Kalki about her Personal Style, Fashion preferences , shopping prefrences , her take on on-line shopping etc.. Here is a video of the conversation.. Hope it helps you people understand your favourite Fashionista better.. *__*

There is an Outfit Post from this event thta'll be up soon on this space..
P.S- It features two more Fashionista's

Love..

Shaily 

High on Cocktail..!! #OOTD

Okay.. so I am breaking in between the OOTD's from Rajasthan Fashion Week because I couldn't wait to Post this one any long..I have been thinking of doing, Celebrity Look Inspired Post.. and this post is my First attempt.. I am actually Nervous and Excited.. *__*

Since the time I saw ''Deepika Padukone'' in the Promos of Movie,'' Cocktail''..I wanted to do a"Steal Her Style" post.. and This Post is INSPIRED by "Deepika Padukne's" New look from the same movie..

P.s.- I am wearing absolutely NO MAKEUP ( just a tinch of peach lip balm) in case I am looking Drained or Sick :p I Blame it on the Delhi Heat .. 

To get Her Messy Hair Look.. I tied up my semi dried hair  into a Choti ( braid )over night, after the head-wash and I applied the Magic hair Portion Called "Moroccan Oil" on my hair, before tying them..
Next Morning I woke up with these naturally wavy , messy hair.. To finish the look, just comb the front bangs and use a flat iron to style them ( like I did) and apply some hair Serum ( I applied Moroccan Oil again ) so the hair don't look frizzy or dead..

To those.. who haven't noticed.. I am just wearing one earring.. :p

These are My favourite Neon Green Chappals( flipflops) from Catwalk.. Grabbed them a year ago ..while was in Bombay..

The Tassel Chain is a #DIY that I did few days back.. 

I am wearing-

Blouse - Thirfted ( last worn HERE )

Palazzo Pants - Thrifted

Footwear - Catwalk

Bag - Some store in Janpath, Delhi

Earring- Bg's

Chain - Customized ( if you want a similar one you can write in to me.. here- confessionzofacloset@gmail.com)

Rings - Forever21 and Urbantouch.com

Cuffs - Forever21 and Bg's 

Hope you Girls like the post and the concept.. 

If you want me to continue with the 'Steal Her Style' posts on the Blog ..do drop a comment..Send me your feedback through comments in the comment box below for any suggestion , request or query.. you cab write to me here- confessionzofacloset@gmail.com.. I'll be Happy to Help. *__*

 

W for Woman Event !!

Now that I have become friends with some fellow Bloggers.. we just need a Reason( read Event :p ) to meet each other.. and This was one such occasion.. I can't believe I made it to this one.. as there was a wedding in the family , college and I had fever that was so bad my hands were shivering by the time I reached the "W for Woman " store..  But this time Srish and Akshita were missing.. and Missed ..


Okay.. so about the event..


" W for Woman " is a Brand known for its commitment Creating Fashion with Passion for the modern Indian woman.
and with their New Spring Summer 2012 Collection they have surely changed my perception of the brand..  I was surprised to see the dresses , Tunics, Pants, Skirts , Bags and Jeggings designed to cater to the taste of a Office goer to a College goer.. 


" W for Woman " on the Launch of their Spring Summer Collection invited Delhi Bloggers to their DLF, Promenade Store to Style the Best look.. and the Theme was to go "Western" and I went all Cocktail Party with My styling.. the Look was later put on the official  fb Page of the brand and was judge on the basis of the likes.. The style with maximum likes wins the " Best Spring Summer Style " and leading with the popular votes I was chosen as 'W through Social Fashionistas" winner..
Here is the look that I put together for the Contest..

Here are some other pictures from the event..!!

This pic I stole from Japna's Instagram pictures.. This one is my personal Favorite.. *__*

And.. I would like to Thank all you lovely readers .. those who voted for me and those who liked my work .. Thank you again.. 

Love..

Shaily  

Confession ..Summer Styling at Wills Lifestyle !!

Hey Ladies.. Delhi Fashion Bloggers and Stylists were invited at the Wills Lifestyle ,Delhi store to to create the best look for Season SS'12..

This was how I styled the Female model.. I gave her a look that'sBoho yet very Chic
She is wearing a Linen Kurti from the Wills designer collection..this piece is designed by Rohit Bal..
and Beige shorts from their casual collection.. and a structured bag from Wills Lifestyle's handbag collection..Coral Wedges.. side braid and stacked bracelets and watch......

If you like the look that I created and want to SUPPORT Me then click HERE and HIT the LIKE BUTTON *__*

Thanks...

Love

Shaily